Copy / concept

THE BRAND:

WKD.

Brightly coloured alcopops. Very popular in the 90s, especially the blue one.

THE BRIEF:

Our new drink is Pink Gin (flavour). We want to tap into gin craze that has been whipped up in the last few years. One thing to remember though - this ISN'T gin. 

THE IDEA:

Send up the entire gin industry. The distilling. The botanicals. The history, darling.

WKD Pink is everything gin culture isn't (ain’t?).